Research was conducted in which participants were invited to share their personal experience with navigating the gender binary in everyday life. This research kit focussed largely on participants' experience of gender identity and with heavily gendered marketing of mainstream packaging and toiletries.
The results were then compiled into a report publication which concisely summarised the data and responses found from each research kit.
Report Publication detailing the findings of the research kit.
A branding project called Spectrum was created in response to the results of the research data, focusing on creating gender neutral and inclusive self-care and toiletry products. Along with the brand, the beginnings of a campaign strategy were detailed, which aimed to draw attention to and display the availability of innovative, genderless products.
The Spectrum Product Boxes - Blue is Skin-care, Red is a Shaving Kit.
(Pictured Above) A poster campaign designed to draw the attention of the general public to the need for genderless self care products.
(Pictured below) an animated advert created to be used on various social platforms and further packaging concepts.
